Do you think Digital marketing is a low-cost medium for small businesses to compete with big brands?
Selling and marketing products, information and services need money, manpower, and infrastructure. Big brands and companies have larger budgets, more resources, brand recognition, expert marketing and advertising professionals, effective supply chains, and renowned brand ambassadors to help them achieve their goals and successes. Small businesses lack those. Moreover, struggling companies, small enterprises, and new start-ups need some time for branding and creating a good brand image for them. They need to spend some time to create brand awareness and get brand recognition. Teaser campaigns and other premarketing campaigns online help them fulfil this purpose. Surviving in the market until brand recognition and good brand image creation is a great challenge for them. They need some time and money to spend in the initial stages with no significant ROI (return on investment) to float in the competition.
Innovative digital marketing can help them the best there. Without spending a significant amount of money they can occupy both the search and display market of digital marketing until they can create a very good brand image, brand recognition and loyal customers for their brands, products and services. After that, they can go for some paid promotions where awareness can create a need for their products and services.
Why digital marketing is good for start-ups and small businesses to compete with big brands?
The facility of paid and non-paid process
Digital marketing includes both paid and non-paid processes. You can select any one or both as per your choice and budget. When you have a lower budget, you can target non-paid processes. Besides, start-ups can start teaser campaigns online, using a non-paid process. This will help them in creating awareness before their actual launch. They can create seedbeds before the actual plant. They can float in the competition until they can create a significant brand identity to get a huge customer base for them.
Huge reach
Digital marketing helps small businesses reach a huge number of people online, crossing the interface for their countries. Search engine optimization can help them increase visibility, gain or improve traffic and engage audiences through unpaid efforts. They can set their target and customer reach as per their target market and customers.
Significant online presence for brand awareness
Without spending a significant amount on online marketing, you can have a bold web presence to attract online viewers and engage your target audience to make them your loyal customers. A significant online presence can speak about your business, brands, products, services, and USPs more loudly than other forms of marketing and advertising. Google Business Profile, localized content, NAP creation, and homepage optimization can create a strong online presence and brand credibility for small businesses.
Huge reach in a minimum time frame
When small businesses want a huge reach in a minimum time frame for any occasion or festival, they can take advantage of paid processes like Google Ads, PPC & CPC campaigns, social media ads, etc. They can spend money only for those days when they need to reach a huge number of people (during the festival times) to sell their products and services related to those festivals or event celebrations.
Better ranking in the SERPs of major search engines
Small businesses can do better than larger companies and big brands, targeting the search market. Their websites, local listings, Google My Businesses, articles and different pieces of textual and visual content can rank better than big brands on the SERPs of major search engines Google, Yahoo, Bing, etc. Better SEO and other optimization works can help small businesses get an edge over their competitors. They can get top positions in the organic search results.
Local customer engagement through local promotions and contests
Small businesses can create local content and run promotions for local customer engagement. Different types of contests, competitions and quizzes online increase public activities and participation on your website or featured content. You can do better and get your desired actions done by them, bringing them on your websites, featured content or promotion channels.
If you are a struggling business or a new start-up with no or little knowledge about digital marketing and how to reap the rich harvest of the above-mentioned points and online activities for your business, you can take the help of a professional running a digital marketing company or working as a digital marketing freelancer.
If you have more questions, you can contact Soft Skill Foundation. Moreover, for more information and free advice, you contact Tapas Nandi, a professional digital marketing freelancer. Tapas Nandi is available to give free suggestions and advice to all interested in giving their businesses and brands a significant facelift.
